Case Study: Bluemont Group
Project
Client:Teva Pharmaceutaicals
Industry: Pharmaceutical
Project Scope: Provide on-location headshots for upper management team members, including the Senior Vice President, during a leadership team meeting at the Crowne Plaza in Knoxville, TN.
Planning
Planning for this commercial project was fairly simple, with more logistics-related hurdles than photography-related hurdles. Below you can find the potential concerns and problems that we and our client faced, as well as our solutions.
Concerns
- Ensuring that each team member can have their headshots taken in privacy.
- Photographing the headshots within the allotted time.
- Providing each team member with their own private gallery to view and select their headshots.
Solutions
- To ensure that each member could have their headshots taken in privacy, we selected a large private suite in the hotel. This way, each team member could quickly step away from the conference, hop on the elevator, and have their headshots taken within a matter of minutes.
- To ensure that we photographed all of the headshots within the allotted time, we planned for team members to arrive at 5-minute increments.
- To ensure that each team member can view and select their headshots with privacy in mind, we created private sub-albums within the online gallery. Our main point of contact was then able to distribute the corresponding links to the team members.
Fulfillment
Once we found solutions for the potential problems and concerns, fulfillment was extremely simple. With enough space provided in the hotel suite, we employed a multiple light setup that included an 86-inch parabolic umbrella, fill light, and backdrop light. For the backdrop color, we opted for a classic gray seamless paper backdrop, which ensures that team members will look great regardless of their attire.
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