Case Study: Club Wealth
Project
Client: Club Wealth
Industry: Real Estate/Coaching
Project Scope: The Client initially inquired with us to provide photo & video event coverage of their 2-day event at the Hilton BNA Nashville Airport Terminal, however, they decided to use an internal recommendation, which would end up ill-fated.
On the night of day 1 of their event, we received a frantic email inquiring about our availability for day 2 and expressing frustration with their initial choice of photographer due to various reasons. Luckily, we were available and able to accommodate their urgent request, quickly charging and preparing our equipment and getting 4 hours of sleep before 10 hours of event coverage.
Planning
With the extremely short notice of this project, we relied less on planning and more on our overall experience of being professional photographers who can quickly adapt to rapidly changing scenarios. All that we requested was the event location, an on-site contact, and a quick description of what exactly they were dissatisfied with in regards to their previous photographer.
En route, we put together a quick game plan to ensure success.
Concerns
- The client's primary concern was for the photographer to be extremely active and "in the action".
- Being able to adhere to a strict schedule with no room for lateness.
Solutions
- To ensure that we are "in the action," we made sure to be highly attentive, physically present, and engaging with attendees and vendors on site. Additionally, we were not afraid to get up close to capture photos.
- To ensure that we would adhere to a strict schedule, we reviewed and kept on hand the day-of timeline. Additionally, we made sure that all essential equipment was on our person, so that we would be ready to adapt to any scenario. Avoiding lateness was easy for us. Although event coverage was set for 7:00 am - 5:00 pm, we arrived at 5:00 am on site. We "officially" clocked in at 6:30 am after connecting with the on-site contact.
Fulfillment
To provide peace of mind for our client during their event, we ensured that we not only physically present during the day's events, but also energetically present. We made sure to "be seen", especially by the client, no hiding in the corners and standing off to the side for us! Taking it a step further, we checked in with the client and asked "So how are are doing?"
The client's response: "You are 110% better than our previous photographer!"
"You are 110% better than our previous photographer!"
Connect With Us
We hope this commercial photography case study of our Club Wealth project was a great example of how we alleviate some of our clients' pain points, but also the importance of choosing the right commercial photographer. No matter the industry that you are in, we can provide peace of mind that your project will be well taken care of, with great photography included as well!
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